MINISO Land opens its first U.S. store at Easton Town Center in Columbus
MINISO Land has opened at Easton Town Center in Columbus, the first MINISO LAND in the United States. The grand opening ran October 17 and 18, with exclusive promotions, free gifts, brand activations and mascot meet-and-greets.
Opening weekend perks included free blind box goodie bags for the first 100 customers on grand opening day, 10 percent off all weekend, a free MINISO Land YOYO tote bag with purchases of 50 dollars or more, and a free collectible pin for completing a survey. Brand booths from names like MetaVita, Celavi, rom&nd and CANMAKE handed out samples and gifts through the weekend.
The store also launched new Pokemon Trading Card Game releases, including Pokemon Checklane Booster: Pitch Black and Pokemon Lumiose City Mini Tins, with limited quantities released on select October weekends. Mascot parties brought characters including Pen Pen, Mimitchi and Monchhichi to the store for photos.
Find MINISO Land at 175 Easton Town Center in Columbus.
Learn more at miniso-us.com